純欲

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Chinese

pure; simple; unmixed
pure; simple; unmixed; genuine
 
desire; longing; appetite
desire; longing; appetite; wish
 
trad. (純欲) 純 欲
simp. (纯欲) 纯 欲

Pronunciation

Noun

純欲

  1. (fashion, neologism) innocent and cute, but also sexy and alluring

Descendants

  • Japanese: 純欲 (jun'yoku)

Japanese

Kanji in this term
純 欲
じゅん
Grade: 6 		よく
Grade: 6
on'yomi

Etymology

Orthographic borrowing from Chinese 純欲／纯欲 (chúnyù), from as early as January 2022 (see quotation below).

Pronunciation

Noun

純(じゅん)欲(よく) • (jun'yoku) 

  1. (fashion) makeup or fashion style associated with China, deemed innocent and cute but also sexy and alluring
    純欲(じゅんよく)メイク
    jun'yoku meiku
    junyoku makeup
    • 2022 January 18, “TikTok de mo wadai! Chūkaken de wadai no ‘Junyoku-kei gao’ tte? Kyūinryoku batsugun no meiku HOWTO [The talk of TikTok! That Chinese style ‘junyoku face’? How-to guide to madly alluring makeup]”, in arWeb‎:
      透明感(とうめいかん)やピュアオーラを放(はな)つ、光(ひかり)でツヤッとうるんだ＂純欲(じゅんよく)系(けい)＂メイクが今(いま)、巷(ちまた)でジワジワ話題(わだい)。
      Tōmei kan ya pyua ōra o hanatsu, hikari de tsuyatto urun da ＂jun'yoku-kei＂ meiku ga ima, chimata de jiwajiwa wadai.
      That “junyoku-kei” makeup that radiates a pure and transparent aura, both bright and glistening, is now becoming the talk of the town.
    • 2023 January 4, “‘Chiguhagu’, ‘gal peace’: Z seidai dokuji no bunkaken [‘Chiguhagu’, ‘gal peace’: Gen Z’s unique cultural sphere]”, in Nikkei Bulletin:
      「ファッション・メイク部門(ぶもん)」首位(しゅい)は中国発(ちゅうごくはつ)のファッションネット通販(つうはん)「SHEIN（シーイン）」、2位(にい)は束感(たばかん)のあるまつげや、鼻先(はなさき)まで入(い)れるチークなどが特徴(とくちょう)の中国流(ちゅうごくりゅう)メーク「純欲(じゅんよく)メイク」が入(はい)った。
      “Fasshon meiku bumon” shui wa Chūgoku hatsu no fasshon netto tsūhan “SHEIN (shīin)”, ni-i wa taba kan no aru matsuge ya, hanasaki made ireru chīku nado ga tokuchō no Chūgoku-ryū mēku “jun'yoku meiku” ga haitta.
      In the “fashion & makeup” category first place went to Chinese online fashion retailer “SHEIN”, while second place went to “junyoku makeup”, a Chinese makeup style characterized by thick eyelashes and blusher extending to the tip of the nose.
    • 2024 January 17, Yui, “Aimēku hōhō: kurīmī tatchi rainā [Eye makeup how-to: creamy-touch eye liner]”, in LIPS‎, archived from the original on 2024-02-06:
      S(エス)N(エヌ)S(エス)で話(わ)題(だい)の純(じゅん)欲(よく)風(ふう)って？？　中(ちゅう)華(か)女(じょ)子(し)の間(あいだ)で流(は)行(や)ってる　純(じゅん)欲(よく)メイクが日(に)本(ほん)でも話(わ)題(だい)に..❤️
      Esuenuesu de wadai no jun'yoku-fū tte?? Chūka joshi no aida de hayatteru Jun'yoku meiku ga Nihon de mo wadai ni ❤️
      That jun'yoku style that’s the talk of social media? Popular among Chinese girls? Jun'yoku makeup has also become the talk of Japan ❤️
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