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English
Noun
ARPU
- Initialism of average revenue per user/unit: the revenue divided by subscribers/subscriptions for a given measure of time.
- Coordinate term: ARPPU
2013, Eric Benjamin Seufert, Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, Elsevier, →ISBN, page 94:Lifetime ARPU, or the average revenue contributed per user over the lifetime of a product, can provide some insight into the habits of a large group of users within the product.
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