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English
Etymology
Named after the directors at the prison at which the hostility-suppressing qualities were first tested.
Noun
Baker-Miller pink
- A shade of pink thought to reduce hostile, violent and aggressive behavior.
Baker-Miller pink:
2015 November 22, Liz Stinson, “Vollebak's Pink Hoodie Supposedly Calms You by Zipping Over Your Face”, in WIRED:After years of (somewhat questionable) research, Schauss suggested that this very specific shade of pink could slow a test subject's heart rate and even reduce a propensity for aggressive, violent behavior. He believed the color, called Baker-Miller pink, had a calming effect akin to what you might experience during yoga or meditation.
2017 January 10, Morwenna Ferrier, “This colour might change your life: Kendall Jenner and Baker-Miller Pink”, in The Guardian:The least likely of this January’s diets came, obliquely, from Kendall Jenner’s official app and was a colour rather than a book. In a post titled “The story behind my pink wall!” she explained the thinking behind the pink living room wall of her expensive Los Angeles home: “Baker-Miller Pink is the only color [sic] scientifically proven to calm you AND suppress your appetite.
2018 October 13, Julie Irish, “Can pink really pacify, or is hype around its calming abilities based on a dangerous stereotype?”, in The Independent:Schauss named the colour “Baker-Miller pink” after two of his co-experimenters, naval officers Gene Baker and Ron Miller. Baker and Miller were so impressed with Schauss’s findings that they went ahead and painted the holding cells at their naval base this shade of pink.
2019 June 13, Megan Williams, “Juno Calypso explores the calming power of pink”, in The Creative Review:Such is the reputation of Baker-Miller Pink that it’s been painted on walls in a prison, a youth clinic and a psychiatric ward as a technique for reducing aggression. Norwich City F.C. even used it to cover the walls in the changing rooms for away teams in the hope that it’d dampen their fighting spirit.
2019 June 24, Bridget Galton, “Women's World Cup art in Archway”, in The Hampstead Highgate Express, archived from the original on 9 July 2019:Santa Clara County Jail is painted Baker-Miller Pink, so is a San Bernardino youth clinic, and it wasn't long before sports psychologists embraced the idea as a way of gaining an advantage over opposing teams.