Citations:brandscape

English citations of brandscape

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1989 — Jon Berry, "The Al Franken Decade", Adweek, 13 November 1989:
At the same time, says Biel, they define themselves by what they buy — the "world of brandscapes."
1990 — "GM gobbledygook top 10", Autocar, Volume 209:
Following on from brandscape (describing GM's wide range of car companies) and bubble-up (the process of creating a new car design), we can proudly present the GMTTJ - General Motors' Top 10 of Jargon
1994 — Brands and Branding in South Africa: Key Success Stories, Affinity Advertising and Publishing (1994), →ISBN, page 10:
Having said this, it is true that branding has undergone some significant changes in the recent past, and the brandscape (to use a word coined by Young & Rubicam in their recent worldwide brand survey) has altered.
1996 — David A. Aaker, Building Strong Brands, Free Press (1996), →ISBN, page 194:
Usually there are a few limited positioning strategies used in the industry; a good exercise therefore is to arrange advertisements into a "brandscape" of clusters representing firms with similar positioning strategies.
1996 — James L. Schefter, All Corvettes Are Red: The Rebirth of an American Legend, Simon & Schuster (1996), →ISBN, page 329:
The "brandscape" eventually laid out by GM for Chevrolet positioned the badge as a series of low-priced cars for people who worried about their bills.
1999 — Alexander L. Biel, "Exploring Brand Magic", in How to Use Advertising to Build Strong Bonds (ed. John Philip Jones), Sage Publications Inc. (1999), →ISBN, page 166:
Four of the five overarching factors that Aaker discovered in the United States also appeared in Japan; however, the dimension of ruggedness simply does not exist in the Japanese brandscape.
1999 — James B. Twitchell, Lead Us Into Temptation: The Triumph of American Materialism, Columbia University Press (1999), →ISBN, page 199:
In modern marketing this known not as the "Diderot effect" but as creating a consumption "constellation," entering a brandscape, conforming to a fashion.
1999 — Ken Gross, "Battle of the Brands", Automotive Industries, 1 February 1999:
GM must retire one division to better manage its domestic brands. I suggest Olds, the GM marque that stands for the least and whose products are lost in the brandscape.
1999 — Sloane Lucus, "Austin Online, Baby!", Brandweek, 9 September 1999:
"There was a lot more awareness of the property in the brandscape," says Gordon Paddison, New Line's director of interactive marketing.
2000 — Naomi Klein, No Logo, Vintage Canada (2000), →ISBN, page 365:
By now it should come as no surprise that the targets of these influential campaigns are three of the most familiar and best-tended logos on the brandscape: the Swoosh, the Shell and the Arches.
2000 — Alan Middleton, "Branding in an e-com world", Digital Marketing, 13 March 2000:
Marketing scholars such as John Sherry of Northwestern University in Evanston, Ill. and Grant McCracken of Harvard University in Cambridge note that not only do we inhabit a world full of brands, a brandscape, but that these are critically important providers of cultural meaning in our lives. A great many of our consumption decisions are based on assumptions about what is appropriate or inappropriate to consume.
2001 — "Who's wearing the trousers?", The Economist, 6 September 2001:
These image mongers offer “a Barbie world for adults” says Ms Klein, integrating their brands so fully into our lives that they cocoon us in a “brandscape”. No space is untouched: schools, sports stars and even youth identity are all being co-opted by brands.
2002 — Scott Bedbury (with Stephen Fenichell), A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, Penguin (2002), →ISBN, page 82:
Because the tables can turn incredibly quickly in today's high-flux, low-loyalty brandscape, it pays for even the strongest and most seemingly imperious brands to continually refresh themselves.
2004 — Daniel Mudie Cunningham, "Chanel No. 5 The Film: Le Film du Film", PopMatters, 22 November 2004:
The setting is a “mythological city.” Basically this is shorthand for a city that blends Sydney soundstage with Times Square brandscape and iconic Parisian rooftop garrets.
2008 — John Gerzema & Ed Lebar, The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It, Jossey-Bass (2008), →ISBN, page 200:
ConsumerLand runs on a Darwinian principle. Like animals in the wild, consumers handle a vast, diversified brandscape by staying alert to movement.
2009 — Shinji Oyama, "The East Asian Brandscape: Distribution of Japanese Brands in the Age of Globalization", in Cultural Studies and Cultural Industries in Northeast Asia: What a Difference Region Makes (eds. Chris Berry, Nicola Liscutin, & Jonathan D. Mackintosh), Hong Kong University Press (2009), →ISBN, page 149:
The brandscape emerges from this new form of the distribution of cultural power, which operates not through ideological domination by the nation-state or through a dialectical relationship between global and local but rather through a more flexible organization of disjunctive forces by increasingly transnational agents such as L'Oréal.
2010 — Nicholas Carah, Pop Brands: Branding, Popular Music, and Young People, Peter Lang Publishing Inc. (2010), →ISBN, page 160:
Experimental branding follows this post-political logic. The brandscape directs political and social action toward particular issues that are conceptualized within a brand- and capital-producing framework. The market becomes the totalizing domain of social action. In the brandscape, brands can be celebrated and critiqued and put to work to achieve social and political ends.

Citations:brandscape

English citations of brandscape

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