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Noun: "advertising that features a cat or cats"
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- 1999 — Mark Oliver, "Catvertising; but Our Moggy Tester Gives 'First Advert for Pets' the Paws-Down", The Mirror (London, England), January 28, 1999:
- Catvertising; but Our Moggy Tester Gives 'First Advert for Pets' the Paws-Down
- 2010 — Jeff Beer. "The Online Ad That Wasn't", Canadian Business, 10 December 2010, pp 10—11:
- "When working on getting new business, we obviously put a more serious face forward, showing our capabilities and the kinds of things we do, but inevitably the topic of Buyral or Catvertising comes up."
- 2011 — Erin Skarda, "Catvertising: An Ad Agency Trend We Wish Were Real", Time, 15 November 2011:
- The serious (and hilarious) video discusses how cat videos are becoming "an unbelievably effective new business tool," which John St. promises to capitalize on by creating the world’s first and only catvertising agency, complete with kitty video studio.
- 2011 — "Catvertising: The Advertising Strategy That Is Going To Change Everything", Huffington Post, 2011-11-14:
- John St. has taken the hint and opened up a new branch of their company: Catvertising.
- 2011 — Tim Nudd. "John St. in Toronto Shifts Entire Focus to Catvertising", AdWeek, 2011-11-11
- John St. in Toronto Shifts Entire Focus to Catvertising
- 2011 — Courney Boyd Myers. "The world’s first “Catvertising” agency launches in Canada", The Next Web, 2011-11-14
- To stay ahead of the curve, John St. is beginning its foray into "Catvertising."
- 2011 — Alyssa Giacobbe. "Of Mice and and Memes", New York Magazine, 2011-11-20:
- Canadian ad agency’s new "Catvertising" video announcing a fake cat-video creative division is accused of ripping off an earlier viral video about "Kittywood Studios."
- 2012 — Andrea Aster, "Angus Tucker makes advertising fun", Old Times, Winter/Spring 2012, page 17:
- The video purports to launch John St.'s new catvertising agency, the first in the world.
- 2012 — Brenda Benedict, "Happily not addicted", The Star (Malaysia), 30 January 2012:
- Apparently "catvertising" is going to be the next big thing.
- 2012 — Deborah Netburn, "Viraler and viraler': Fake ad promises to make your video viral", Los Angeles Times, 2012-11-02:
- John St., the Canadian advertising agency that brought you the YouTube hits "Catvertising"...
- 2013 — "Truth in cat-vertising", Truth in Advertising, May 21, 2013:
- Truth in cat-vertising
- 2014 — Yara Asker. "University of Arizona Marketing Students Win National AT&T Competition", States News Service, 2014-05-22:
- The UA "Catvertising" team regularly qualifies for national marketing competitions...
- 2014 — Yara Asker. "Campaigning for AT&T, University of Arizona Marketing Students Engaged in Nationwide Competition", States News Service, 2014-05-15:
- Students in the Marketing 425 course "Advertising Management" at the Eller College of Management - affectionately nicknamed "425 Catvertising" - spent the semester developing the campaign...