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- 2011, Maura Johnston, "Lady Gaga's 'Judas' Video: The Last Temptation Of Something-Or-Other", Village Voice, 5 May 2011:
- all I can wonder is, "How would the 'Like A Prayer' video have been received in the age of Twitter and SEO-happy music blogs trying to capitalize on the clickbaity ways of its plotline and the artist behind it?"
- 2013, Maura Judkis, "D.C. is the ninth-drunkest city in America. Cheers?", Washington Post, 4 January 2013:
- Does this clickbaity list merit a bigger eyeroll than the list that said H Street was D.C.’s sixth-most-hipster neighborhood in America, or a more subtle one?
- 2013, Ben Collins, "Today's Chart: Healthcare.Gov Vs. Twitter and Vine", Esquire, 4 November 2013:
- Oh, look how clickbaity that is. Eat that up.
- 2014, David Griner, "Can You Spot the BS Headlines in This Clickbait Quiz? CentUp mocks the idiocy of today's hottest content", Adweek, 8 January 2014:
- "Clickbaity headlines are taking over the Web. Today, publishers make more money from quantity than quality. They're incentivized to manipulate lots of people into clicking on a headline instead of getting engaged readers," CentUp stated.
- 2014, Felix Salmon, "Viral math", Columbia Journalism Review, 3 February 2014:
- To put it another way: at the moment, Facebook assumes that people click on exactly the material that they want to click on, and that if it serves up a lot of clickbaity curiosity-gap headlines, then it’s giving its users what they want.