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Early isolated uses in the sense of "The process of getting shittier"
2013 November 19, @St_Rev, Twitter, archived from the original on 2023-07-05:Wow. The Onion's AV Club just turned into a pile of hot garbage. Who is behind the ongoing enshittification of web design?
2019 April 23, @Uncle_Music, Twitter, archived from the original on 5 July 2023:1000000% true. The real cause of the "enshittification" of the UK.
Censored spellings
2023 January 31, Alex Hudson, “The Beginning of the End for TikTok?”, in Newsweek Infinite Scroll, archived from the original on 2023-06-20:Does the "ensh*ttification" of a service matter? If every tech platform does it, including Amazon and Meta, what impact does it have on consumers? User bases are larger than ever, so does it really "kill" a platform?
2023 February 3, Séamas O'Reilly, “Seamas O'Reilly: A joint Bloomsday-Italia 90 Bank Holiday is one the whole nation can get behind”, in Irish Examiner, Cork: Examiner Publications, →ISSN, →OCLC, archived from the original on 2023-02-05:Telling my English friends about St Brigid's Day has certainly been instructive, since they're so beaten down by the ensh*ttification of every aspect of life here, the idea of a new public holiday seems fizzily insane.