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2010 April 14, Quentin Hardy, “Google's Horseless Carriage”, in Forbes:I call this phenomenon "horseless carriage thinking." When automobiles first showed up, they were called horseless carriages. We did not yet know what a car really was about, it was too new. So we adopted a term that seemed close, the carriage, modified by the key thing that was being removed from this mode of transport, the horse. We eventually learned what cars were about and stopped using that placeholder word, a bridge between past and future.
2018, Shoshana Zuboff, chapter 1, in The Age of Surveillance Capitalism:When we encounter something unprecedented, we automatically interpret it through the lenses of familiar categories, thereby rendering invisible precisely that which is unprecedented. A classic example is the notion of the “horseless carriage” to which people reverted when confronted with the unprecedented facts of the automobile.
2018, Shoshana Zuboff, chapter 11, in The Age of Surveillance Capitalism:The basic operational mechanisms and business practices were so new and strange, so utterly sui generis, that all we could see was a gaggle of “innovative” horseless carriages.