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Kodak moment. In DICTIOUS you will not only get to know all the dictionary meanings for the word
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English
Etymology
- (sentimental moment): Slogan of an Eastman Kodak Company advertising campaign, 1980s.
- (business): In reference to the Eastman Kodak Company's decline when cameras and film were overtaken by smartphones and digital technologies, 2010s.
Noun
Kodak moment (plural Kodak moments)
- (informal) A sentimental or charming moment worthy of capturing in a photograph.
1994, Laramie Dunaway, Women on Top, Hodder & Stoughton, →ISBN, page 104:‘Don’t you ever stop? This is not going to be a Kodak moment, I promise you. It’s not going to be hugs and tears. There’s no place for a swelling violins sound track.’
2003, Marissa Marchan, A Marriage Made in Heaven and Hell:Instead she held his hand and they walked together. I looked at both of them and I knew that it was a Kodak moment. I was so proud of my daughter.
2005, Michael Savage, Liberalism is a mental disorder: Savage solutions:These Islamic headcutters in headscarves are so warped, they consider beheadings nothing more than a Kodak moment to share with friends, followers, and foes alike.
- (business, informal) The situation in which a business fails to foresee changes within its industry and drops from a market-dominant position to being a minor player or declares bankruptcy.
2014 May 25, Patrick Connor, “This is the Kodak Moment for the Auto Industry”, in Cars With Cords:THIS is your Kodak moment. Kodak moment, in this case, does not mean a moment to capture on film; rather, it means the time in history when an upstart technology changed the game; e.g., digital photography emerged and Kodak chose to ignore it until it was too late.
2015 May 29, Clara Denina, Silvia Antonioli, “Platinum sector faces its Kodak moment in fuel cell technology”, in Reuters, archived from the original on 1 June 2015:Platinum sector faces its Kodak moment in fuel cell technology [title]
2015, David Butler, Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too):Every large company or brand or product must adapt to be relevant. Every company is right now afraid of having a Kodak Moment.
2015 April 30, Jerry Ross, “The Wrong Kind of “Kodak Moment” Will Big Banks Become the Next Victims of Tech Disruption?”, in LinkedIn:A “Kodak moment” might better refer to the failure of a once-dominant business to respond to a disruptive new technology—in Kodak’s case: digital photography.
See also