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2020, Hyesu Park, Understanding Hallyu: The Korean Wave Through Literature, Webtoon, and Mukbang, Taylor & Francis, →ISBN:
The spread of South Korean (hereafter Korean/Korea) popular culture across borders, that is, the Korean Wave orhallyu, whose origin dates back to the late 1990s, is no longer a new phenomenon to media users and scholars of media, communications, cultural, and narrative studies alike.
2005, Norimitsu Onishi, Roll Over, Godzilla: Korea Rules, The New York Times:
By the time almost all restrictions on Japanese culture were lifted in January 2004, the Korean Wave—a term coined in China—had washed across Asia.
2012, Barack Obama, Remarks by President Obama at Hankuk University, The White House:
...with your smart phones and Twitter and Me2Day and Kakao Talk. It’s no wonder so many people around the world have caught the Korean Wave, Hallyu.
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Korean Wave on Wikipedia.Wikipedia 