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English
Etymology
From MrBeast (“an American YouTube personality”) + -ification. Coined on 30 July 2022 by YouTuber Orr "Pinely" Piamenta.[1]
Pronunciation
Noun
MrBeastification (uncountable)
- (Internet slang, neologism) On the video-sharing website YouTube, the trend of videos having increasingly shorter runtimes, larger budgets, faster pacing, louder audio and attention-grabbing editing styles and oversaturated thumbnails for greater viewer retention, especially through replicating the ideas and format of American YouTuber MrBeast.
2022 September 6, dannymcmahon, Twitter:YouTube is knee-deep in "MrBeastification."
2022 December 13, “Year in Review: Analyzing YouTube's Top 10 moments of 2022”, in The Colin and Samir Show:But I think specifically with MrBeastification, it was really the first time where a thumbnail style and a format became oversaturated on the platform.
2023 January 6, dreamie_twt, Twitter:dream dropping his 45 minute vlog during the peak mrbeastification of youtube
2023 June 8, _Belovedz_, Twitter:I don’t support the mrbeastification of any YouTubers videos. Videos that are around 20-30 minutes will always be better than these short videos people are pumping out now
2023 July 2, glitchsap, Twitter:the mrbeastification of karl jacobs has started
2023 December 20, Vaibhav Singh Tomar, quoting Anthony Padilla, ““Beastification of Content”: Smosh Creators Talk About the Impact of MrBeast on the Creator Community”, in MSN:Due to this MrBeastification of content, there’s this very heavy desire for people to really get caught up in the stats.
References
- ^ Orr Piamenta (2022 July 30) The MrBeast-ification of Youtube, Pinely (channel name); via YouTube