TOFU

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See also: tofu, tōfu, and Tofu

English

Noun

TOFU (uncountable)

  1. (networking) Initialism of trust on first use, a type of network software security model where a client requests an identification code from a remote host when establishing the first connection.
    Synonym: TUFU
  2. (marketing) Initialism of top of funnel.
    Coordinate terms: MOFU, BOFU
    • 2018, Business Skills All-in-One For Dummies, John Wiley & Sons, →ISBN, page 603:
      To move prospects through a marketing funnel, you need to provide content designed to satisfy their needs at each of the three stages:
       » Content at the top of the funnel (TOFU) that facilitates awareness

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