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I already hate myself for this, but see Dean Del Sesto, Shift Your Thinking for Success (2018), p. 52: The endgame of a status-quo work ethic will turn momentum into “nomentum or slowmentum” where exemplary work ethic creates “flowmentum and growmentum.” bd2412T04:02, 28 July 2020 (UTC)Reply
Also, Jeffrey C. Alexander, Bernadette N. Jaworsky, Obama Power (2014), p. 90: David Axelrod referred to Romney team's idea that its candidate was building up steam as “fauxmentum”. bd2412T04:05, 28 July 2020 (UTC)Reply