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I think the exclusive emphasis on evil/sin etc. is, while a valid sense of the word, a rather dated way in which the word was used, and certainly not the only sense. In more modern usage, enticement has a much more neutral or non-pejorative sense. For example, in economics, in a situation where prices tend to be higher than marginal cost, competition is enticed to enter the market. I'm sure there are many other examples of modern usage. I don't know if I'll have time to research and add them, but the entry is deficient today. Cheers. N2e 15:00, 10 November 2010 (UTC)Reply