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Delete. Almost all g.b.c. hits are false leads, with the word "penetration" coincidentally followed by "selling" (e.g. "...obtaining the deepest market penetration. Selling to manufacturers is a highly specialized..."). Three possible hits, but none seem to match up to the definition offered (or to each other, particularly). bd2412T16:42, 13 January 2008 (UTC)Reply
Probably worth keeping. I tried the search on Google by using quote marks around the term - "Penetration Selling" - and found a good number of definitions and usage which are consistent with the submitted listing. I did also find a couple of false leads scattered throughout the first two result pages, but the predominence of listings, when searched with the quote marks around the term, did match up to the definition offered. --winbizwin20:14, 13 January 2008 (UTC) — This unsigned comment was added by Winwinbiz (talk • contribs).Reply
This definition does not seem to consistent with the generally accepted definition of market penetration. It seems instead to reflect some particular consultant/writer's definition and implementation of a selling methodology. Some clues: the fairly recent date, the reference, a specific number of steps. There might be an acceptable generally accepted definition, but this isn't it. I'd recommend delete and start over. DCDuring20:32, 13 January 2008 (UTC)Reply
A Google Books search on "penetration-selling" limited to books that offer at least limited preview yields only 3 hits, none of them in books about selling or marketing. My business teaching and consulting experience tell me that only very vague definitions truly reflect the range of actual usage, but that consultants and teachers will supply precise definitions because students and trainers want them. Also the realities of economic and business conditions change fairly quickly (but differently in different industries and in different firms in the same industry so that terms differ widely over time and across industries firms. DCDuring20:47, 13 January 2008 (UTC)Reply
Probably keep. In the Google search for the term, when I did the search with the term in quote marks ("penetration selling"), -- among the results which demonstrate consistent usage with the submitted definition, there is, on pg. 3 of the search results, an AMAZON.COM listing and link to a book, published in 1997 (Listed as ISBN# 0966193105), which has a clear reference to the exact definition and use of the term as offered here.
It also appears that among the Google search results, there exists a confusion, and subsequent lack of clear distinction in usage, between the terms "penetration marketing", "market penetration" and "penetration selling". In Google searches for the term "penetration selling" (both with and without the use of quote marks) I found at least three instances where the term "penetration selling" was inaccurately and inappropriately presented, in which, what was being described was actually "market penetration". On the other hand, I found numerous references, including the AMAZON.COM reference mentioned earlier, that were fully consistent with, and supportive of, the currently submitted definition for "penetration selling".winbizwin19:55, 20 January 2008 (UTC) — This unsigned comment was added by Winwinbiz (talk • contribs).Reply
Please note, Winwinbiz, that no amount of discussion is particularly persuasive without citations showing the term to be idiomatic. See the discussions of Home Depot and Pepto-Bismal above - perhaps you can provide us with some citations showing equivalent idiomatic use of "penetration selling"? Also, why do you keep signing as winbizwin while you are editing under Winwinbiz? bd2412T22:01, 20 January 2008 (UTC)Reply
