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The business was founded by Tim Horton (1930–1974), a Canadian hockey player. The chain's first store opened on May 17, 1964, in Hamilton, Ontario, under the name “Tim Horton Donuts”; the name was later abbreviated to “Tim Horton's” and then, in 1993, changed to “Tim Hortons” without the possessive apostrophe, to better fit the French-speaking market in Québec.[1]
Starbucks, often claimed the US equivalent of the chain
References
^ T. K. Das, editor (2021), Cultural Values in Strategy and Organization, IAP, →ISBN, page 75:
Tim Hortons, a popular coffee and doughnut chain, made the strategic choice to drop the apostrophe from all of the spellings of its brand name because of their operation in Québec. This choice reflects Tim Hortons's cultural vigilance and conforming to a more French-looking name to help become more successful in Québec.
