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From Japaneseトヨタ(Toyota), from the name of the Toyoda family. The spelling was changed to Toyota because of a belief that it sounded better, or because トヨタ takes eight strokes to write, and 8 is considered lucky.
It is the prelapsarian Polynesia of free love, noble savagery, Kon Tiki rafting and Easter Island statuary, not the Levi’s-wearing, Toyota-driving, pédalo-pushing, efflorescent-cocktails-in-a-split-coconut-serving pseudo-paradise that awaits latter-day travellers.