aegyo

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English

Etymology

Borrowed from Korean 애교(愛嬌) (aegyo).

Pronunciation

Noun

aegyo (uncountable)

  1. (South Korean idol fandom) Cuteness, adorableness, charm.
    • 2014, Nagyon Kim, "Broadcasting companies impose stricter rules on K-pop choreography", Tiger Times (Seoul International School), March 2014, page 8:
      A few years ago, the trend for girl groups was to show innocence and aegyo, a Korean term meaning acting cute.
    • 2019 August, Helen Rodgers, “NCT 127: Live In London”, in UKP Magazine, page 12:
      The members performed 'Touch' and 'Good Thing' with copious amounts of aegyo which made it impossible not to grin.
    • 2020 May, Brianna Reason, “SuperM: Live In London”, in UKP Magazine, page 17:
      The chemistry and friendship between the members was obvious as they joked and teased with one another, embarrassing each other with aegyo.
    • For more quotations using this term, see Citations:aegyo.

See also