Hello, you have come here looking for the meaning of the word
astroturfing. In DICTIOUS you will not only get to know all the dictionary meanings for the word
astroturfing, but we will also tell you about its etymology, its characteristics and you will know how to say
astroturfing in singular and plural. Everything you need to know about the word
astroturfing you have here. The definition of the word
astroturfing will help you to be more precise and correct when speaking or writing your texts. Knowing the definition of
astroturfing, as well as those of other words, enriches your vocabulary and provides you with more and better linguistic resources.
English
Etymology
From AstroTurf (“a synthetic substitute for grass”), a play on grass roots, as in “fake grass roots”. Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: " fellow from Texas can tell the difference between grassroots and Astroturf."[1]
Noun
astroturfing (uncountable)
- (originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event, i.e., a spontaneous upwelling of public opinion.
Synonyms
Translations
disguising of an orchestrated campaign
References
- ^ Henry Young (2009 November 2) “Astroturf Lobbying Organizations: Do Fake Grassroots Need Real Regulation”, in Illinois Business Law Journal, archived from the original on 2010-03-27