auditel

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Italian

Etymology

Trademark genericization, from the organization name Auditel. Blend of audience +‎ televisiva. First attested in 1987.

Noun

auditel m (uncountable)

  1. (television) Italian organization that collects and publishes data on TV viewership
    • 2024 February 11, Giuseppe Candela, “Sanremo 2024, chiude con ascolti record: 74,1% di share, è la finale più vista dal 1995 con Pippo Baudo. Il picco con Fiorello e Roberto Bolle ”, in il Fatto Quotidiano:
      La finale ha superato le ore due, orario limite per l’auditel, che fornirà domani gli ascolti degli ultimi quaranta minuti del Festival.
      The finale lasted over two hours, the maximum amount of time for auditel, that tomorrow will provide the data on viewership of the last forty minutes.