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banner blindness. In DICTIOUS you will not only get to know all the dictionary meanings for the word
banner blindness, but we will also tell you about its etymology, its characteristics and you will know how to say
banner blindness in singular and plural. Everything you need to know about the word
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English
Etymology
Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web
Pronunciation
Noun
banner blindness (uncountable)
- A tendency to ignore banner ads and similar-looking banners on websites.
2004, Catherine Seda, Search engine advertising: buying your way to the top to increase sales:While consumers learned to develop "banner blindness" when performing keyword queries on search engines, […]
Translations
desensitization to attention-attracting means