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French
Etymology
From battre + -age.
Pronunciation
Noun
battage m (plural battages)
- hype, publicity
Descendants
Further reading
Italian
Etymology
Borrowed from French battage.
Noun
battage m (invariable)
- buildup campaign
- hype
Further reading
- battage in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana