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benchmarketing. In DICTIOUS you will not only get to know all the dictionary meanings for the word
benchmarketing, but we will also tell you about its etymology, its characteristics and you will know how to say
benchmarketing in singular and plural. Everything you need to know about the word
benchmarketing you have here. The definition of the word
benchmarketing will help you to be more precise and correct when speaking or writing your texts. Knowing the definition of
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English
Etymology
In both senses, blend of benchmark + marketing; but the two appear to have formed independently.
Noun
benchmarketing (uncountable)
- (derogatory) The misleading use of unrepresentative benchmark software results in marketing a computer system.
- (business) The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.
Translations
misleading use of software