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in singular and plural. Everything you need to know about the word
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English
Etymology
From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), from Proto-Indo-European *bʰrenu- (“to bubble forth; brew; spew forth; burn”). Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic). More distantly cognate with Proto-Slavic *gorěti (“to burn”).
Pronunciation
Noun
brand (plural brands)
- (obsolete, rare) A conflagration; a flame.
1559, Jasper Heywood, transl., Troas:Goe to prepare the maryages what neede the torchis light? be holde the towres of troy do shyne with brandes that blase full bright.
1559, Jasper Heywood, transl., Troas:Is yet againe thy brest enflamde, / with brande of venus might
- (archaic or poetic) A piece of burning wood or peat, or a glowing cinder.
To burn something to brands and ashes.
1513, Gavin Douglas, The Eneados:The fearful brands and bleezes of het fire.
- 1859-1890, John Gorham Palfrey, History of New England to the Revolutionary War
- Snatching a live brand from a wigwam, Mason threw it on a matted roof.
1835, [Washington Irving], chapter VI, in A Tour on the Prairies (The Crayon Miscellany; no. 1), Philadelphia, Pa.: [Henry Charles] Carey, [Isaac] Lea, & Blanchard, →OCLC, page 47:About three o'clock, we came to a recent camping place of the company of rangers: the brands of one of their fires were still smoking; so that, according to the opinion of Beatte, they could not have passed on above a day previously.
1559, Jasper Heywood, transl., Troas:Or when amid the Grecians shippes, / he threw the brandes of fyre.
- (Scotland, Northern England) A torch used for signaling.
- (archaic) A sword.
1667, John Milton, “Book X”, in Paradise Lost. , London: [Samuel Simmons], , →OCLC; republished as Paradise Lost in Ten Books: , London: Basil Montagu Pickering , 1873, →OCLC:Paradise, so late their happy seat, / Waved over by that flaming brand.
1834 September (date written), Alfred Tennyson, “Sir Galahad”, in Poems. , volume II, London: Edward Moxon, , →OCLC, stanza I, page 174:The shattering trumpet shrilleth high, / The hard brands shiver on the steel, / The splintered spear-shafts crack and fly, / The horse and rider reel: […]
- A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.
- Hyponym: badge
- A branding iron.
- The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
- Synonyms: trademark, logo, brand name, marque, tradename, proprietary name
1999, Bernd Schmitt, Experiential marketing, page 39:The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.
2000, Duane E. Knapp, The Brandmindset, page 67:In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep"
2010, Gayle Soucek, Marshall Field's: The Store That Helped Build Chicago, page 136:Mr. Lundgren claimed that Federated had conducted a focus group and the analysis showed that most people were either indifferent to the name change or preferred the Macy's brand.
2013 July 20, “The attack of the MOOCs”, in The Economist, volume 408, number 8845:Since the launch early last year of […] two Silicon Valley start-ups offering free education through MOOCs, massive open online courses, the ivory towers of academia have been shaken to their foundations. University brands built in some cases over centuries have been forced to contemplate the possibility that information technology will rapidly make their existing business model obsolete.
- A specific product, service, or provider so distinguished.
Some brands of breakfast cereal contain a lot of sugar.
- (by extension) Any specific type or variety of something; a distinct style or manner.
I didn’t appreciate his particular brand of flattery.
New Orleans brand sausage; Danish brand ham
2014 November 17, Roger Cohen, “The horror! The horror! The trauma of ISIS [print version: International New York Times, 18 November 2014, p. 9]”, in The New York Times:[O]ne minute this "Jihadi John" was struggling to get by, and get accepted, in drizzly England, unemployed with a mortgage to pay and a chip on his shoulder, and the next he stands in brilliant Levantine sunlight, where everything is clear and etched, at the vanguard of some Sunni Risorgimento intent on subjecting the world to its murderous brand of Wahhabi Islam.
- The public image or reputation and recognized, typical style of an individual or group.
- Synonyms: repute, name, good name
2011, Tom Bevan, Carl M. Cannon, Election 2012: The Battle Begins, Crown, →ISBN:The Obama brand had taken a hit two months earlier, when he campaigned for Creigh Deeds in Virginia and Jon Corzine in New Jersey, only to see them both lose.
2012, Start Your Own Personal Concierge Service, Entrepreneur Press, →ISBN, page 104:Her brand is edgy, cosmopolitan, and out-of-the-box, so blogging is the perfect, ever-changing match for her.
2019, Sally Thorne, 99 Percent Mine: A Novel, HarperCollins, →ISBN:He unplugged my umbilical cord to take a leisurely swig, smirking, watching me turn blue before giving it back. My cardiologist told me that was impossible, but I'm still convinced. That's very on-brand for [my twin] Jamie.
2022 May 14, David Segal, quoting Simon Kuper, “An Outsider Takes an Inside Look at the Oxford ‘Chums’ Who Run the U.K.”, in The New York Times, →ISSN:“We made fun of [Jacob Rees-Mogg] in the paper” — that would be Cherwell, Oxford’s student-run weekly, where Kuper was a reporter — “all the while not realizing that we were helping to build his brand.”
- A mark of infamy; stigma.
- Any minute fungus producing a burnt appearance in plants.
Derived terms
Translations
name, symbol, logo
- Arabic: عَلَامَة (ar) f (ʕalāma), شِعَار (ar) m (šiʕār)
- Bashkir: билдә (bildə), тамға (tamğa)
- Belarusian: ма́рка f (márka), знак (be) m (znak), лагаты́п m (lahatýp)
- Bulgarian: бе́лег (bg) m (béleg), ма́рка (bg) f (márka)
- Catalan: marca (ca) f
- Chinese:
- Mandarin: 牌子 (zh) (páizi), 牌 (zh) (pái)
- Czech: značka (cs) f
- Danish: mærke n, varemærke n
- Dutch: merk (nl) n
- Esperanto: markigo
- Estonian: kaubamärk
- Finnish: tuotemerkki (fi)
- French: marque (fr) f
- Galician: marca (gl) f
- German: Marke (de) f, Label (de) n
- Greek: μάρκα (el) f (márka)
- Hungarian: márka (hu)
- Indonesian: merek (id), jenama (id)
- Italian: marca (it) f
- Japanese: ブランド (ja) (burando)
- Khmer: យីហោ (km) (yiihao)
- Korean: 브랜드 (ko) (beuraendeu)
- Kurdish:
- Central Kurdish: مارکە (marke)
- Macedonian: марка f (marka)
- Malay: jenama
- Norwegian:
- Bokmål: varemerke n
- Persian: مارک (fa) (mârk)
- Polish: marka (pl) f
- Portuguese: marca (pt) f
- Romanian: marcă (ro) f, efigie (ro) f
- Russian: ма́рка (ru) f (márka), знак (ru) m (znak), логоти́п (ru) m (logotíp)
- Serbo-Croatian:
- Cyrillic: ма̀рка f
- Roman: màrka (sh) f
- Slovak: značka f
- Slovene: znamka (sl) f
- Spanish: marca (es) f
- Swedish: märke (sv) n, varumärke (sv) n
- Thai: ตรา (th) (dtraa), ตราสินค้า, ยี่ห้อ (th) (yîi-hɔ̂ɔ), แบรนด์ (th)
- Ukrainian: ма́рка f (márka), знак m (znak), логоти́п (uk) m (lohotýp)
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a specific product, service, or provider so distinguished
- Albanian: markë (sq) f
- Arabic: مَارْكَة f (mārka)
- Armenian: բրենդ (hy) (brend), մարկա (hy) (marka)
- Azerbaijani: marka (az), brend
- Bashkir: бренд (brend)
- Belarusian: ма́рка f (márka), брэнд m (brend)
- Bengali: মার্কা (bn) (marka)
- Bulgarian: ма́рка (bg) f (márka), бранд m (brand)
- Catalan: marca (ca) f
- Chinese:
- Mandarin: 牌子 (zh) (páizi), 品牌 (zh) (pǐnpái)
- Czech: značka (cs) f
- Danish: mærke n
- Dutch: merk (nl) n
- Esperanto: please add this translation if you can
- Estonian: bränd, mark (et)
- Finnish: brändi (fi), merkki (fi)
- French: marque (fr) f
- Georgian: მარკა (marḳa), ბრენდი (brendi)
- German: Marke (de) f
- Greek: μάρκα (el) f (márka)
- Hebrew: מוּתָג (he) (mutág)
- Hindi: ब्रांड (brāṇḍ)
- Hungarian: márka (hu)
- Ido: sorto (io)
- Indonesian: merek (id)
- Italian: marca (it) f
- Japanese: ブランド (ja) (burando)
- Kazakh: марка (marka), бренд (brend)
- Korean: 브랜드 (ko) (beuraendeu)
- Kurdish:
- Central Kurdish: مارکە (marke)
- Kyrgyz: марка (marka), бренд (ky) (brend)
- Latvian: marka f
- Lithuanian: markė f
- Macedonian: марка f (marka)
- Malay: jenama
- Norwegian:
- Bokmål: merke (no) n
- Nynorsk: merke n
- Persian: مارک (fa) (mârk), برند (fa) (brand)
- Polish: marka (pl) f
- Portuguese: marca (pt) f
- Romanian: marcă (ro) f
- Russian: ма́рка (ru) f (márka), бренд (ru) m (brɛnd)
- Serbo-Croatian:
- Cyrillic: ма̀рка f
- Roman: màrka (sh) f
- Slovak: značka f
- Slovene: znamka (sl) f
- Spanish: marca (es) f
- Swedish: märke (sv) n
- Tajik: марка (tg) (marka), бренд (brend)
- Thai: ตราสินค้า, ยี่ห้อ (th) (yîi-hɔ̂ɔ), แบรนด์ (th)
- Turkish: marka (tr)
- Ukrainian: ма́рка m (márka), бренд (uk) m (brend)
- Urdu: برانڈ (brānḍ)
- Uzbek: marka (uz), brend
- Vietnamese: nhãn hiệu (vi)
- Yiddish: מאַרקע m (marke)
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Translations to be checked
Verb
brand (third-person singular simple present brands, present participle branding, simple past and past participle branded)
- (transitive) To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
When they caught him, he was branded and then locked up.
- (transitive) To mark (especially cattle) with a brand as proof of ownership.
The ranch hands had to brand every new calf by lunchtime.
- (transitive) To make an indelible impression on the memory or senses.
Her face is branded upon my memory.
- (transitive) To stigmatize, label (someone).
He was branded a fool by everyone that heard his story.
1908, W B M Ferguson, chapter II, in Zollenstein, New York, N.Y.: D. Appleton & Company, →OCLC:I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
2011 October 23, Phil McNulty, “Man Utd 1-6 Man City”, in BBC Sport:As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".
- (transitive, marketing) To associate a product or service with a trademark or other name and related images.
They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.
- (intransitive) To be very hot, to burn.
1850, [Alfred, Lord Tennyson], In Memoriam, London: Edward Moxon, , →OCLC, Canto II:O, not for thee the glow, the bloom,
Who changest not in any gale,
Nor branding summer suns avail
To touch thy thousand years of gloom: […]
Derived terms
Translations
mark with proof of ownership
impress on the memory or senses
Related terms
See also
References
- “brand”, in OneLook Dictionary Search.
- brand in Keywords for Today: A 21st Century Vocabulary, edited by The Keywords Project, Colin MacCabe, Holly Yanacek, 2018.
- “brand”, in The Century Dictionary , New York, N.Y.: The Century Co., 1911, →OCLC.
Afrikaans
Pronunciation
Etymology 1
From Dutch brand, from Middle Dutch brant, from Old Dutch *brand, from Proto-Germanic *brandaz.
Noun
brand (plural brande, diminutive brandjie)
- destructive, catastrophic fire (such as a house fire)
Daar was 'n vreeslike brand in die wildtuin.- There was a horrible fire in the nature reserve.
Etymology 2
From Dutch branden, from Middle Dutch branden.
Verb
brand (present brand, present participle brandende, past participle gebrand)
- (ergative) to burn
Die kerse brand so pragtig, dis sprokiesagtig!- The candles burn so gorgeously, it's picturesque!
Die kleuter het 'n gat in my tafelkleed gebrand.- That toddler has burnt a hole in my tablecloth.
Danish
Etymology 1
From Old Danish brand, from Old Norse brandr, from Proto-Germanic *brandaz, compare with Swedish brand, English brand, German Brand.
Pronunciation
Noun
brand c (singular definite branden, plural indefinite brande)
- fire (large, destructive fire, as in a building)
- smut (plant disease)
Declension
References
Etymology 2
Borrowed from English brand, cognate with the former word.
Pronunciation
Noun
brand n (singular definite brandet, plural indefinite brands)
- brand (public image)
- brand (a specific product)
Declension
References
Etymology 3
See the etymology of the corresponding lemma form.
Pronunciation
Verb
brand
- imperative of brande
Dutch
Pronunciation
Etymology 1
From Middle Dutch brant, from Old Dutch *brand, from Proto-Germanic *brandaz.
Noun
brand m (plural branden, diminutive brandje n)
- destructive, catastrophic fire (such as a house fire)
Die vreselijke brand was veroorzaakt doordat een kleuter met kaarsen speelde.- That terrible fire originated because a toddler was playing with candles.
Derived terms
Descendants
See also
Etymology 2
See the etymology of the corresponding lemma form.
Verb
brand
- inflection of branden:
- first-person singular present indicative
- imperative
French
Etymology
Inherited from Middle French brand, from Old French brant, from Frankish *brand (“firebrand, flaming sword”), from Proto-Germanic *brandaz (“firebrand, torch, sword”), from Proto-Indo-European *bʰrenu- (“to burn”). Cognate with Old High German brant (“fire, firebrand, burning iron”), Old English brand (“fire, flame, brand, torch, sword, weapon”), Old Norse brandr (“fire, firebrand, sword”). More at English brand.
Pronunciation
Noun
brand m (plural brands)
- (archaic) a sword
Further reading
Icelandic
Noun
brand
- indefinite accusative singular of brandur
Italian
Etymology
Unadapted borrowing from English brand.
Noun
brand m (invariable)
- brand (product symbol)
Middle English
Alternative forms
Etymology
From Old English brand, brond, from Proto-West Germanic *brand, from Proto-Germanic *brandaz.
Pronunciation
Noun
brand (plural brandes)
- fire, flame
- burning wood or coal
- torch (lit stick)
c. 1395, John Wycliffe, John Purvey [et al.], transl., Bible (Wycliffite Bible (later version), MS Lich 10.), published c. 1410, Apocalips 8:10-11, page 120r, column 1; republished as Wycliffe's translation of the New Testament, Lichfield: Bill Endres, 2010:And þe þꝛidde aungel trumpide .· ⁊ a greet ſterre bꝛennynge as a litil bꝛond felde fro heuene ⁊ it felde in to þe þꝛidde part of floodis .· ⁊ in to þe wellis of watris ⁊ þe name of þe ſterre is ſeid wermod ⁊ þe þꝛidde part of watris .· was maad in to wermod ⁊ manye men weren deed of þe watris .· for þo weren maad bittir- And the third angel blew his trumpet, then a great star burning like a little torch fell from heaven; it fell upon a third of rivers and water sources. The name of the star is Wormwood, and a third of the water was turned into wormwood; many people died from that water because it'd been made bitter.
- (chiefly poetic) sword, blade
Related terms
Descendants
References
Norwegian Nynorsk
Etymology
From Old Norse brandr. Doublet of brann.
Noun
brand m (definite singular branden, indefinite plural brandar, definite plural brandane)
- This term needs a translation to English. Please help out and add a translation, then remove the text
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.
- (pre-1938) alternative form of brann; fire
References
Occitan
Pronunciation
Noun
brand m (plural brands)
- (nautical) pitch (movement around the beam axis)
Old Danish
Etymology
From Old Norse brandr.
Noun
brand
- fire (occurrence of fire in a certain place)
Descendants
Old English
Alternative forms
Etymology
From Proto-West Germanic *brand, from Proto-Germanic *brandaz.
Pronunciation
Noun
brand m
- firebrand; torch
- (poetic) a sword
Declension
Declension of brand (strong a-stem)
Descendants
Old Norse
Noun
brand
- indefinite accusative singular of brandr
Romanian
Etymology
Borrowed from English brand.
Noun
brand n (plural branduri)
- brand
Declension
Swedish
Etymology
From Old Swedish brander, from Old Norse brandr, from Proto-Germanic *brandaz, from Proto-Indo-European *bʰrenu-. A derivative of brinna.
Pronunciation
Noun
brand c
- a larger, uncontrolled fire (due to an accident, arson, or the like), a conflagration
- Antonym: eld (“controlled fire”)
en skogsbrand- a forest fire
en anlagd brand- a fire that has been deliberately set (implying arson)
- (archaic, poetic) a sword
Declension
Derived terms
See also
References
Yola
Noun
brand
- Alternative form of broan
1867, “VERSES IN ANSWER TO THE WEDDEEN O BALLYMORE”, in SONGS, ETC. IN THE DIALECT OF FORTH AND BARGY, page 98:Trippeathès an brand-eyrons war ee-brougkt to a big breal.
References
- Jacob Poole (d. 1827) (before 1828) William Barnes, editor, A Glossary, With some Pieces of Verse, of the old Dialect of the English Colony in the Baronies of Forth and Bargy, County of Wexford, Ireland, London: J. Russell Smith, published 1867, page 98