brandjacking

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English

Etymology

Blend of brand +‎ hijacking

Noun

brandjacking (uncountable)

English Wikipedia has an article on:
Wikipedia
  1. (Internet) The imposture of the online identity of another person or company.
    • 2009, Joel Postman, SocialCorp: social media goes corporate, page 121:
      This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company.
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