buyrate

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English

Etymology

From buy +‎ rate.

Noun

buyrate (plural buyrates)

  1. (television) the percentage of available households that purchase a pay-per-view show.
    • 2010 November 16, Brian Fritz, Christopher Murray, Between the Ropes: Wrestling's Greatest Triumphs and Failures, ECW Press, →ISBN, page 98:
      On pay-per-view, November To Remember garnered a 0.20 buyrate, in the same neighborhood as the first two shows and, impressively, half what the WWF drew the following week for its In Your House: Degeneration X event.
    • 1992, The Hollywood Reporter:
      The recent "Guns N' Roses Invade Paris!" pay-per-view concert tallied a 0.8 % buyrate, according to PolyGram Diversified Entertainment president John Scher, who characterized the show as "the biggest music event on pay-per-view this year."
    • 2004, Jerry W. Jarrett, The Story of the Development of NWATNA: A New Concept in Pay-per-View Programming, Trafford Publishing, →ISBN, page 29:
      ... My frustration comes over the fact that the ppv providers don't really understand the business and think the buyrate will depend on the known stars.
    • 2005, Jeremy Wall, UFC's Ultimate Warriors: The Top 10, ECW Press, →ISBN, page 176:
      The peak for UFC buyrates was a 1.05 for UFC 5 (headlined by Shamrock versus Royce Gracie), a 1.1 for UFC 6, and a 1.0 for the 1995 Ultimate Ultimate.
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