captology
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English
Etymology
Coined by American behavior scientist B. J. Fogg in 1996, from the initials of computers as persuasive technologies + -ology.
Noun
captology (uncountable)
- The study of computers as persuasive technologies.
- 2006, Wijnand IJsselsteijn, Yvonne de Kort, Cees Midden, Berry Eggen, Elise van den Hoven, Persuasive Technology: First International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2006, Eindhoven, The Netherlands, May 18-19, 2006, Proceedings, Springer Science & Business Media, →ISBN, page 145:
- In the last decade, persuasion has been investigated in two apparently distinct lines of research: captology, and teaching as persuasion.
- 2015, Rand J. Spiro, Michael DeSchryver, Michelle Schira Hagerman, Paul M. Morsink, Penny Thompson, Reading at a Crossroads?: Disjunctures and Continuities in Current Conceptions and Practices, Routledge, →ISBN, page 142:
- The relatively new field of computers as persuasive technology (captology) has begun to explore the powerful effects of presentation of information on computers.
