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Some cats go bonkers over catnip; others ignore it.
2021 January 20, Sofia Moutinho, “Why cats are crazy for catnip”, in Science, →DOI:
But exactly how catnip—and a substitute, known as silver vine—produce this feline high has long been a mystery. Now, a study suggests the key intoxicating chemicals in the plants activate cats’ opioid systems much like heroin and morphine do in people.
2015 April 2, James Somers, “Toolkits for the Mind”, in MIT Technology Review:
The language’s[OCaml's] rigor is like catnip to some people, though, giving Jane Street an unusual advantage in the tight hiring market for programmers.
2016 October 24, Owen Gibson, “Is the unthinkable happening – are people finally switching the football off?”, in The Guardian, London:
Since Rupert Murdoch famously bet the farm on Premier League football to rescue Sky TV in 1991, it has been the catnip that has underpinned subscriber loyalty and, even in a far more complicated media landscape, is seen as so vital as to be worth almost any price.
2017 May 31, David Z. Morris, “The Rise of Cryptocurrency Ponzi Schemes”, in The Atlantic:
Unlike IPOs, however, ICOs are catnip for scammers.
2019 September 14, Elizabeth Paton, “A Fashion/Food Blowout in the Shadow of Brexit”, in New York Times:
This hot new Shoreditch trattoria already is catnip for the style set.