cocacolonisering

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Swedish

Etymology

Blend of coca-cola +‎ kolonisering (colonisation), attested since 1985.

Noun

cocacolonisering c

  1. Coca-Colonialism; americanization, westernization
    Synonym: cocacolisering
    • 1985 March 1, “Några nyare ord i svenskan (Nyordlista 1986)”, in Svenska Dagbladet:
      De följder Jan Myrdal närmast ser är att "den bildade borgerligheten samtidigt har upplöst sig till allmänt obildat Dallas-pack" medan "den statliga kulturpolitiken coca-coloniserar folket genom massmedia och ger åt de kultiverade en provinsiell efterklangsakademism.
      The consequences Jan Myrdal will face next is that "the educated bourgeoisie at the same time has dissolved to generally uneducated Dallas-riffraff "while "state cultural policy coca-colonizes the people through the mass media and gives to the cultivated a provincial reverberation academy.