cooptation
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See also: coöptation and co-optation
English
Alternative forms
Etymology
Noun
cooptation (countable and uncountable, plural cooptations)
- A co-opting: a commandeering, appropriation, or taking over.
- Synonym: cooption
- A co-opting: an absorption or assimilation.
- Synonym: cooption
- 1997, Thomas Carr Frank, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism, University of Chicago Press, →ISBN:
- This book is a study of co-optation rather than counterculture, an analysis of the forces and logic that made rebel youth cultures so attractive to corporate decision-makers rather than a study of those cultures themselves. In doing so, it risks running afoul of what I will call the co-optation theory: faith in the revolutionary potential of "authentic" counterculture combined with the notion that business mimics and mass-produces fake counterculture in order to cash in on a particular demographic and to subvert the great threat that "real" counterculture represents.
Further reading
French
Pronunciation
Noun
cooptation f (plural cooptations)
Further reading
- “cooptation”, in Trésor de la langue française informatisé , 2012.