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Every person who passes by is a potential customer.
(informal) A person, especially one engaging in some sort of interaction with others.
a cool customer, a tough customer, an ugly customer
1971, Herman Wouk, chapter 52, in The Winds of War:
Pug could just see Slote's pale face under his fur hat. "I don't agree with you on that. He's a pretty tough customer, Hopkins."
2020 January 2, Philip Haigh, “Ten eventful years and plenty of talking points”, in Rail, page 54:
This switch led to Philip Hammond becoming the Transport Secretary and he quickly proved to be a tricky customer, asking questions about rail spending and reining it back whenever possible.