direct marketing
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English
Noun
direct marketing (uncountable)
- (business, marketing) Marketing that reaches customers by communications directly addressed to the customer. Methods of digital marketing include reaching potential customers, donors, patrons through placing live phone calls from an agent.
- 2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74:
- In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.
Hyponyms
Derived terms
Translations
marketing that reaches customers by direct communication
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