focus group

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See also: focus-group

English

Etymology

Coined by psychologist and marketing expert Ernest Dichter.

Noun

focus group (plural focus groups)

  1. A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.

Translations

Further reading

Italian

Etymology

Unadapted borrowing from English focus group.

Noun

focus group m (invariable)

  1. focus group
    Synonym: gruppo di discussione