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go-to-market. In DICTIOUS you will not only get to know all the dictionary meanings for the word
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English
Adjective
go-to-market (not comparable)
- (business) Being or relating to a plan to use outside resources (e.g. sales force and distributors) to deliver value to customers and achieve a competitive advantage.
- Synonym: (initialism) GTM
a go-to-market meeting
a go-to-market strategy