la garantia soy yo

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Portuguese

Alternative forms

Etymology

Unadapted borrowing from Spanish la garantía soy yo (take my word, literally I am the guarantee/warranty).

Popularised by a SEMP Toshiba advertisement from the 90s in which a Japanese-Paraguayan salesman uses the phrase to promote his VHS player. Paraguay was notorious as a port of entry for pirated goods in Brazil.

Pronunciation

 
  • (Brazil) IPA(key): /la ɡa.ɾɐ̃ˈti.ɐ ˈsoj ˈd͡ʒo/ , /la ɡa.ɾɐ̃ˈt͡ʃi.ɐ ˈsoj ˈd͡ʒo/
    • (Southern Brazil) IPA(key): /la ɡa.ɾɐ̃ˈti.a ˈsoj ˈd͡ʒo/ , /la ɡa.ɾɐ̃ˈt͡ʃi.a ˈsoj ˈd͡ʒo/

Phrase

la garantia soy yo

  1. (Brazil, humorous) you will have to take my word
    • Luciano R. Rodrigues, Crônica Nipônica in 2011, Luciano R. Rodrigues, Crônicas Noturnas, Clube de Autores, pages 6-7:
      - Aí seu Kisugateusangi... tive de vender até o meu computador, que garantia vou ter desse negócio?
      - La garantia soy yo, né? Agora passa o dinheiro pra Norimaro que Norimaro ajeita tudo.
      - Hey mr. Husaksyurblud... I even had to sell my computer, what guarantee do I have for this deal?
      -You just gotta take my word, OK? Now hand over the money to Norimaro and Norimaro will get everything going.
  2. (Brazil, sarcastic) implies that someone who is demanding trust cannot be trusted or depended on; source: trust me bro
    • 2006, Mauro Castro, Taxitramas: diário de um taxista, Clube de Autores, page 29:
      Todos artigos genuinamente falsificados. La garantia soy yo!
      All articles genuinely falsified. I am the warranty!