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low-context culture. In DICTIOUS you will not only get to know all the dictionary meanings for the word
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English
Alternative forms
Etymology
Coined by anthropologist Edward T. Hall in his 1976 book Beyond Culture
Noun
low-context culture (plural low-context cultures)
- A culture in which communication tends to be explicit, with little reliance on context or shared understandings to convey meaning.
2005, Yunxia Zhu, Written Communication Across Cultures, →ISBN, page 15:The style in a high-context culture may appear to be indirect or inappropriate to someone from a low-context culture, and vice versa.
2008, John F. Cragan, David W. Wright, Chris R. Kasch, Communication in Small Groups, →ISBN, page 145:Persons socialized in low-context cultures (Americans, many Europeans) are more open and expressive and may find it difficult to take the perspective of their team members from high-context cultures
2013, Marieke de Mooij, Global Marketing and Advertising, →ISBN, page 85:In advertising, argumentation and rhetoric are found more in low-context cultures, whereas advertising in high-context cultures is characterized by symbolism or indirect verbal expression.