marketing
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English
Verb
marketing
- present participle and gerund of market
Noun
marketing (countable and uncountable, plural marketings)
- Buying and/or selling in a market (street market or market fair).
- 1961, Arkansas Agricultural Experiment Station, Bulletin, page 16:
- The final result of the extreme seasonality of marketings of cattle and calves in Arkansas would have been an inshipment of either slaughter cattle or block beef and beef products during three quarters of the year.
- (archaic or Philippines) Shopping, going to market as a buyer.
- 1859, Charles Dickens, A Tale of Two Cities:
- Although Miss Pross, through her long association with a French family, might have known as much of their language as of her own, if she had had a mind, she had no mind in that direction […] So her manner of marketing was to plump a noun-substantive at the head of a shopkeeper without any introduction in the nature of an article […]
- 1926, George Herriman, comic strip Us Husbands, June 12th, 1926 (reprinted in the back of Krazy & Ignatz, vol. 1922–1924, Fantagraphics, 2012, →ISBN, p. 223):
- I'm going out to do my marketing – keep out of the kitchen, while I'm gone.
- (dated) Attending market as a seller.
- Marketing was a time-consuming task for truck farming families, as the round trip could take most of the day.
- (uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.
- a bachelor's degree in marketing
- 2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74:
- In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.
Usage notes
The newer sense of the gerund (promotion and distribution strategy, often across multiple markets) has largely displaced the older sense (attending street market as either buyer or seller), but readers who encounter the gerund in older texts should appreciate that the older sense was meant.
Hyponyms
(promotion of sales) advertising, branding, pricing, sales, promotion
Derived terms
- affiliate marketing
- ambush marketing
- antimarketing
- benchmarketing
- cybermarketing
- demarketing
- direct marketing
- drip marketing
- e-marketing
- event marketing
- geomarketing
- guerrilla marketing
- influencer marketing
- macromarketing
- marketese
- marketing collateral
- marketingese
- marketing research
- martech
- membership marketing
- metamarketing
- micromarketing
- multi-level marketing
- murketing
- network marketing
- neuromarketing
- niche marketing
- nonmarketing
- political marketing
- postmarketing
- premarketing
- referral marketing
- smarketing
- viral marketing
Descendants
- → Catalan: màrqueting
- → French: marketing
- → German: Marketing
- → Greek: μάρκετινγκ (márketingk)
- → Hungarian: marketing
- → Italian: marketing
- → Polish: marketing
- → Portuguese: marketing
- → Romanian: marketing
- → Russian: маркетинг (marketing)
- → Serbo-Croatian: marketing
- → Spanish: marketing
- → Turkish: marketing
- → Ukrainian: маркетинг (marketynh)
Translations
buying and selling in a market
the promotion, distribution and selling of a product or service
|
(archaic) earlier (until the 1920s), shopping, going to market
|
- The translations below need to be checked and inserted above into the appropriate translation tables. See instructions at Wiktionary:Entry layout § Translations.
French
Etymology
Borrowed from English marketing.
Pronunciation
Noun
marketing m (plural marketings)
- marketing
- Synonym: mercatique m
- Antonym: démarketing
See also
Further reading
- “marketing”, in Trésor de la langue française informatisé , 2012.
Hungarian
Etymology
Borrowed from English marketing.
Pronunciation
Noun
marketing (plural marketingek)
Declension
| Inflection (stem in -e-, front unrounded harmony) | ||
|---|---|---|
| singular | plural | |
| nominative | marketing | marketingek |
| accusative | marketinget | marketingeket |
| dative | marketingnek | marketingeknek |
| instrumental | marketinggel | marketingekkel |
| causal-final | marketingért | marketingekért |
| translative | marketinggé | marketingekké |
| terminative | marketingig | marketingekig |
| essive-formal | marketingként | marketingekként |
| essive-modal | — | — |
| inessive | marketingben | marketingekben |
| superessive | marketingen | marketingeken |
| adessive | marketingnél | marketingeknél |
| illative | marketingbe | marketingekbe |
| sublative | marketingre | marketingekre |
| allative | marketinghez | marketingekhez |
| elative | marketingből | marketingekből |
| delative | marketingről | marketingekről |
| ablative | marketingtől | marketingektől |
| non-attributive possessive - singular |
marketingé | marketingeké |
| non-attributive possessive - plural |
marketingéi | marketingekéi |
| Possessive forms of marketing | ||
|---|---|---|
| possessor | single possession | multiple possessions |
| 1st person sing. | marketingem | marketingjeim |
| 2nd person sing. | marketinged | marketingjeid |
| 3rd person sing. | marketingje | marketingjei |
| 1st person plural | marketingünk | marketingjeink |
| 2nd person plural | marketingetek | marketingjeitek |
| 3rd person plural | marketingjük | marketingjeik |
Derived terms
(Compound words):
References
- ^ Tótfalusi, István. Idegenszó-tár: Idegen szavak értelmező és etimológiai szótára (’A Storehouse of Foreign Words: an explanatory and etymological dictionary of foreign words’). Budapest: Tinta Könyvkiadó, 2005. →ISBN
Italian
Etymology
Unadapted borrowing from English marketing.
Pronunciation
Noun
marketing m (uncountable)
- marketing (the promotion, distribution and selling of a product or service)
References
- ^ marketing in Luciano Canepari, Dizionario di Pronuncia Italiana (DiPI)
Further reading
- marketing in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana
Polish
Etymology
Borrowed from English marketing.
Pronunciation
Noun
marketing m inan
- marketing (promotion, distribution and selling of a product or service)
Declension
Declension of marketing
| singular | |
|---|---|
| nominative | marketing |
| genitive | marketingu |
| dative | marketingowi |
| accusative | marketing |
| instrumental | marketingiem |
| locative | marketingu |
| vocative | marketingu |
Derived terms
adjective
noun
Further reading
- marketing in Wielki słownik języka polskiego, Instytut Języka Polskiego PAN
- marketing in Polish dictionaries at PWN
Portuguese
Etymology
Unadapted borrowing from English marketing.
Pronunciation
Noun
marketing m (usually uncountable, plural marketings)
- marketing (communication and interaction with costumers)
- Synonym: (less common) mercadologia
- O setor de marketing está avaliando o público-alvo.
- The marketing department is analysing the target audience.
- (informal) promotion (the act of promoting a product or service)
- Synonym: promoção
- Fiz um marketing da nossa banda.
- I put out some promotion for our band.
Derived terms
Related terms
Romanian
Etymology
Borrowed from English marketing.
Noun
marketing n (uncountable)
Declension
declension of marketing (singular only)
| singular | ||
|---|---|---|
| n gender | indefinite articulation | definite articulation |
| nominative/accusative | (un) marketing | marketingul |
| genitive/dative | (unui) marketing | marketingului |
| vocative | marketingule | |
Serbo-Croatian
Etymology
Borrowed from English marketing.
Pronunciation
Noun
màrketing m (Cyrillic spelling ма̀ркетинг)
Declension
Declension of marketing
| singular | plural | |
|---|---|---|
| nominative | marketing | marketinzi |
| genitive | marketinga | marketinga |
| dative | marketingu | marketinzima |
| accusative | marketing | marketinge |
| vocative | marketinže / marketingu | marketinzi |
| locative | marketingu | marketinzima |
| instrumental | marketingom | marketinzima |
References
- “marketing” in Hrvatski jezični portal
Spanish
Etymology
Unadapted borrowing from English marketing.
Pronunciation
Noun
marketing m (plural marketings)
- marketing
- Synonym: mercadotecnia
Usage notes
According to Royal Spanish Academy (RAE) prescriptions, unadapted foreign words should be written in italics in a text printed in roman type, and vice versa, and in quotation marks in a manuscript text or when italics are not available. In practice, this RAE prescription is not always followed.
Alternative forms
Further reading
- “marketing”, in Diccionario de la lengua española, Vigésima tercera edición, Real Academia Española, 2014
Turkish
Etymology
Unadapted borrowing from English marketing.
Pronunciation
Noun
marketing (definite accusative marketingi, plural marketingler)
Declension
| Inflection | ||
|---|---|---|
| Nominative | marketing | |
| Definite accusative | marketingi | |
| Singular | Plural | |
| Nominative | marketing | marketingler |
| Definite accusative | marketingi | marketingleri |
| Dative | marketinge | marketinglere |
| Locative | marketingde | marketinglerde |
| Ablative | marketingden | marketinglerden |
| Genitive | marketingin | marketinglerin |
Derived terms
Further reading
- “marketing”, in Turkish dictionaries, Türk Dil Kurumu
- Çağbayır, Yaşar (2007) “marketing”, in Ötüken Türkçe Sözlük (in Turkish), volume 1, Istanbul: Ötüken Neşriyat, page 3000