mass market

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English

Noun

mass market (plural mass markets)

  1. A market for goods produced on a large scale for a significant number of end consumers.
    • 2021 February 6, Rachel Monroe, “Ultra-fast Fashion Is Eating the World”, in The Atlantic‎:
      Rebellion against the mass market had mass-market appeal, she believed.

Derived terms

Verb

mass market (third-person singular simple present mass markets, present participle mass marketing, simple past and past participle mass marketed)

  1. (transitive) To market on a large scale.

Further reading

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