microbrand
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English
Etymology
Pronunciation
Noun
microbrand (plural microbrands)
- A small commercial brand which is only recognised in a particular geographic or niche-interest market.
- 2001, Elliot Ettenberg, The Next Economy, page 16:
- At the other end of the e-commerce spectrum from the megabrands are the very small microbrand expert sites, like Autotrader.com, Reflect.com, Electricshaver.com, and Stethoscopes44.
- 2010, Jeffrey Hollender, Bill Breen, The Responsibility Revolution, page 141:
- If the DIY tribes conclude that Etsy is simply profiting from their initiative and inventiveness without brightening their microbrands, they'll quickly abandon the site.
- 2015 September 2, Steven Kurutz, “Band of Outsiders: Fast Rise, Faster Fall”, in New York Times:
- At their first meeting, Mr. Chan recalled, Mr. Sternberg spoke philosophically about a series of microbrands, each with a unique reason for existence but none so overly distributed that it loses its voice.
Verb
microbrand (third-person singular simple present microbrands, present participle microbranding, simple past and past participle microbranded)
- To use a brand of this kind.