mindshare
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See also: mind share
English
Alternative forms
Etymology
Noun
mindshare (usually uncountable, plural mindshares)
- The share (portion) of one's mind or headspace that has been garnered by a concept; the amount of attention or awareness that a concept gets in one's mind, especially in competition with the many other potential objects of attention, given the limits and opportunity cost of one's attention.
References
- OED 2002 (online)