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A metaphor of British origin derived from association football (soccer),[1] from the idea that it is difficult for a player to kick the ball into the goal if it is moved.
The conflict between being a lady and having a career was crystallized when I was in high school. It seemed as if my mother kept moving the goalposts around.
1992, W C McGrew, “What Chimpanzees Are, Are Not, and Might Be”, in Chimpanzee Material Culture: Implications for Human Evolution, Cambridge: Cambridge University Press, published 1996, →ISBN, page 217:
The common thread to these four problems is the question of wha can reasonably be inferred about the covert processes, as opposed to the overt acts, of other organisms if we and they cannot communicate directly through verbal disclosure. […] No one baulks at applying the same standards of inference to other cultures of our species, but it is still easy to move the goalposts when another species is involved[…].
Sooner or later we have to have rules, and we have to know that they are not going to change, for people to have business plans developed and so that they can go out and raise capital and stick with their business model. But if there is this constant uncertainty that when the Commission changes, or when they have another rule tha they are going to move the goal posts again, nobody is going to want to have anything to do with this field.
2010, Mike Bradwell, The Reluctant Escapologist: Adventures in Alternative Theatre, London: Nick Hern Books, →ISBN, page 249:
He had to put down a deposit of sixty grand to secure the theatre and just as he was about to sign the cheque, American Equity moved the goalposts yet again.
2015, Aaron Edlin, Joseph Farrell, “Freedom to Trade and the Competitive Process”, in Roger D. Blair, D. Daniel Sokol, editors, The Oxford Handbook of International Antitrust Economics, volume 1, Oxford: Oxford University Press, →ISBN, section 13.5 (Bundling and Loyalty Pricing), pages 305–306:
When a practice harmfully moves the goalposts, but does not violate freedom to trade, the ban on "unfair methods of competition" in Section 5 of the FTC Act might be a better fit than the ban on restraints of trade in the Sherman Act.
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