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nonbrand. In DICTIOUS you will not only get to know all the dictionary meanings for the word
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English
Etymology
non- + brand
Pronunciation
Adjective
nonbrand (not comparable)
- Not of or pertaining to a commercial brand.
1985, Linda F. Alwitt, Andrew A. Mitchell, Psychological processes and advertising effects:A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication.