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on-brand. In DICTIOUS you will not only get to know all the dictionary meanings for the word
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English
Adjective
on-brand (comparative more on-brand, superlative most on-brand)
- (marketing) Serving the public image which a company seeks to associate with its product.
The use of red and yellow is very on-brand for McDonald's.
2010 December 15, David A. Aaker, Brand Relevance: Making Competitors Irrelevant, John Wiley & Sons:"The Zipcar Low-Car Diet, a very on-brand promotion that gets people to blog about giving up their cars, fits the lifestyle."
- 2017, "How to Write an On-Brand and Engaging Staff Handbook", TEAMango.com, 23 January.
- (idiomatic) Consistent with one's reputation, perhaps to a stereotypical degree.
A Canadian who loves hockey? I guess that's pretty on-brand.
- 2019, Morgan Chalfant and Brett Samuels, "Trump attacks on Vindman trigger backlash", The Hill, 29 October.
- "The attack was on-brand for Trump, who has a well-earned reputation as a counterpuncher when criticized."
- 2020, Kole Musgrove, "Seahawks QB Russell Wilson talks Super Bowl interception during AMA", Seahawkswire.usatoday.com, 31 January.
- "However, Wilson’s response was rather on-brand for the eternally optimistic signal-caller."
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