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overbrand. In DICTIOUS you will not only get to know all the dictionary meanings for the word
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overbrand in singular and plural. Everything you need to know about the word
overbrand you have here. The definition of the word
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English
Etymology
From over- + brand.
Verb
overbrand (third-person singular simple present overbrands, present participle overbranding, simple past and past participle overbranded)
- (marketing) To use too many brands (proprietary names in marketing).
2006, Ronald J Alsop, The 18 Immutable Laws of Corporate Reputation:"They had overbranded and had too many branding levels with three different divisions and all of their products using the ITT prefix," says Hayes Roth...
2007, Neil Henry, American carnival: journalism under siege in an age of new media:If the product name is mentioned more than once in a sound bite and in the narration, you've more than likely overbranded it. Don't overburden your expert.
2008, David A Aaker, Spanning Silos: The New CMO Imperative:The good news is that overbranding and the absence of a coherent brand strategy are an obvious problem, if not a crisis. Anyone can count brands...