own brand

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English

Noun

own brand (plural own brands)

  1. (UK) A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands.
    Supermarkets are fighting national brands with own brand products.
    • 2018, Sally Rooney, “Two Days Later (April 2011)”, in Normal People:
      He stared at his mother across the kitchen while she put a box of own-brand cornflakes into the press.

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