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From pink + collar.
By analogy with various constructions ending in the word collar, especially blue-collar, and from the traditional conception of pink as a feminine color (with blue its masculine counterpart), a conception perhaps magnified in this case by the sometime popularity of pink blouses among women in the service industry.
1977, Glenn Siebert, Employment Service Potential: Indicators of Labor Market Activity, Sacramento, Calif.: Employment Research Section, California Employment Development Department, →OCLC, page 115:
Black men have tended to congregate in laborers' jobs and certain service occupations, young workers in trade and such service enterprises as gas stations (to a lesser extent also in laborers' jobs), and women in the so-called "pink collar" occupations in trade, the services, and clerical work in all industrial sectors.
1992, Emrika Padus, The Complete Guide to Your Emotions and Your Health: Hundreds of Proven Techniques to Harmonize Mind & Body for Happy, Healthy Living, Emmaus, Pa.: Rodale Press, →ISBN, page 210:
Good examples of employees under hidden stress are the nation's pink-collar workers. This group includes secretaries, clerks, data processors, telephone operators, and others.