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English
Etymology
From plug + -ola. Compare to payola.[1]
Pronunciation
Noun
plugola (usually uncountable, plural plugolas)
- (informal, chiefly US) Undeclared or illicit publicity or product promotion, especially on radio or television.
2006, Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein, editors, Media Promotion and Marketing for Broadcasting, Cable, and the Internet, page 22:Both radio and television management must be watchful for instances of staff payola and plugola.
2007, Carey L Higgins, Gerald Sussman, edited by Gibson & Lowes, Urban Communication: Production, Text, Context, page 151:Portland's TV stations regularly employ plugola in news programming as a way of promoting parent network programming […] .
2012 January 4, Paul Farhi, The Washington Post:It’s unclear just how widespread such “plugola” schemes are now. But an FCC report, published in June, cited a 2010 Pew survey in which 24 percent of local TV news executives reported “a blurring of lines between advertising and news.”
References