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pointcasting. In DICTIOUS you will not only get to know all the dictionary meanings for the word
pointcasting, but we will also tell you about its etymology, its characteristics and you will know how to say
pointcasting in singular and plural. Everything you need to know about the word
pointcasting you have here. The definition of the word
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English
Noun
pointcasting (uncountable)
- Transmission of targeted information to a single person
1996, Tom Vassos, Strategic Internet Marketing, →ISBN, page 127:This is referred to as pointcasting, as opposed to broadcasting.
2002, Philip Kotler, Marketing Moves: A New Approach to Profits, Growth, and ..., →ISBN, page 44:Pointcasting is a service that allows customers to click on ads that interest them.
2009, Matthew Hindman, The Myth of Digital Democracy, →ISBN, page 40:The popular wisdom that the Web functions as a narrowcasting or pointcasting medium is not consistent with these data.
Verb
pointcasting
- present participle and gerund of pointcast
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