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It's rather like a beautiful Inverness cloak one has inherited. Much too good to hide away, so one wears it instead of an overcoat and pretends it's an amusing new fashion.
But I love you / More than I wanted to / There's no point in trying to pretend
2009 April 13, “Vanity publishing”, in The Economist:
I have nothing but contempt for people who hire ghost-writers. But at least most faux authors have the decency to pretend that they are sweating blood over "their" book.
"The truth is, Ma'am," said Mrs. Grant, pretending to whisper across the table to Mrs. Norris, "that Dr. Grant hardly knows what the natural taste of our apricot is;[…]."
2003 January 23, Duncan Campbell, The Guardian, London:
Luster claimed that the women had consented to sex and were only pretending to be asleep.
She's pretending illness to get out of the business meeting.
1667, John Milton, “Book V”, in Paradise Lost., London: [Samuel Simmons], and are to be sold by Peter Parker; nd by Robert Boulter; nd Matthias Walker,, →OCLC; republished as Paradise Lost in Ten Books:, London: Basil Montagu Pickering, 1873, →OCLC:
This let him know, / Lest, wilfully transgressing, he pretend / Surprisal.
Gap and other clothes manufacturers should stop using small subcontractors because they are difficult to control. Instead, they should open up their own fully-owned production facilities so that they cannot pretend ignorance when abuses are committed.
(intransitive with 'to',formal, originally transitive) To lay claim (to an ability, status, advantage, etc.).
The family's exile was intended to stop them pretending to the throne.
People observed the diversity of schools and the acerbity of their disputes, and decided that all alike were pretending to knowledge which was in fact unattainable.
1667, John Milton, “Book IX”, in Paradise Lost., London: [Samuel Simmons], and are to be sold by Peter Parker; nd by Robert Boulter; nd Matthias Walker,, →OCLC; republished as Paradise Lost in Ten Books:, London: Basil Montagu Pickering, 1873, →OCLC:
Lest that too heavenly form, pretended / To hellish falsehood, snare them.
But had thoſe vvits the vvonders of their dayes, / Or that ſvveete Teian Poet [Anacreon] vvhich did ſpend / His plenteous vaine in ſetting forth her [Venus's] prayſe, / Seene but a glims of this, vvhich I pretend, / Hovv vvondrouſly vvould he her face commend, […]
We used to dress up in our grandparents' old clothes and play pretend.
Usage notes
When used as a noun, pretend is almost exclusively preceded by some form of play, as in "playing pretend". Formally, the activity is more likely to be called pretend play, or roleplay when the participants are not children.