prime time

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See also: primetime and prime-time

English

English Wikipedia has an article on:
Wikipedia

Alternative forms

Pronunciation

Noun

prime time (uncountable)

  1. (television, radio) The block of programming on television during the middle of the evening, usually between 7:00 pm and 11:00 pm.
  2. The busiest or most important period.
    • 2022 October 17, Priya Krishna, “It’s Not Diwali Without Mithai”, in The New York Times‎:
      Mass-produced mithai are readily available online, but these five independent shops make their sweets by hand every day, offering their local South Asian communities a taste of the familiar. Diwali is their prime time.
  3. (figurative) Maturity; the state at which a person or product will be accepted by the mainstream.
    • 2000, Ira Brodsky, Network World, page 18:
      It took years longer than proponents had hoped, but wireless data is ready for prime time.
    • 2005, Leanna Stiefel, Measuring School Performance and Efficiency: Implications for Practice and Research, Eye On Education, →ISBN, page 13:
      Can these measures be regarded as useful, promising, or not ready for prime time? We focus only on the utility of these measures for use by policymakers.
    • 2007, John E. Richardson, Annual Editions: Marketing 08/09, →ISBN:
      Now, as more and more businesses re-orient themselves to serve the consumer, ethnography has entered prime time.
    • 2008, J. Richard Kuzmyak, Forecasting Metropolitan Commercial and Freight Travel, Transportation Research Board, →ISBN, page 3:
      And as with commodity-based models, tour-based models have also not yet reached prime time.
  4. (obsolete) Spring.
  5. (obsolete) A new period or time of youthfulness; the beginning of something.

Translations

Adjective

prime time (not comparable)

  1. (television, radio) Showing or broadcasting during prime time.

Derived terms

French

Etymology

Borrowed from English prime time.

Pronunciation

Noun

prime time m (countable and uncountable, plural prime times)

  1. (usually uncountable) prime time
  2. (Canada, countable) type of cigarillo

Synonyms

Wikious
Boobota
Sagapedia